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Apple is once again adjusting its production plans in alignment with pre-order trends, a common practice each year to meet actual consumer demand for new iPhone models. The company’s recent actions indicate a possible shift in consumer preferences, particularly towards the more affordable options in its lineup.
According to The Information, Apple has instructed Luxshare Precision, one of its primary assembly partners in China, to increase the daily production of the standard iPhone 17 by approximately 40%. Additionally, a supplier responsible for non-electrical components for this model has been told to boost output by around 30%. This production ramp-up suggests rising demand for the entry-level device, which could be driven by consumers opting for a less expensive yet feature-rich option.
Earlier reports had projected that the standard iPhone 17 would constitute about 25% of total production, with the Pro and Pro Max models making up 65%, and the iPhone Air accounting for the remaining 10%. However, recent revisions in these targets imply that more buyers may be choosing the cheaper model. The $799 price tag for the iPhone 17 appears to be more attractive to consumers compared to the more expensive Pro variants, which start at over $1,099 and offer enhanced build quality, camera systems, processors, and displays.
Apple has aggressively promoted the iPhone Air as a non-Pro alternative, emphasizing that it offers many premium features such as ProMotion, an advanced camera system, and the new Center Stage front camera, despite being positioned as an affordable device. These features might be influencing more buyers to opt for the entry-level model, especially since the distinction between models has become less stark for regular consumers.
As noted earlier this week, the pre-order phase saw the iPhone Air as the only widely available option, but it remains premature to declare a clear trend of winners or losers in the lineup. Production plans are subject to change annually, and such adjustments are standard practice for Apple to respond to market conditions.
What are your thoughts on the revised production forecasts? Share your opinion in the comments.
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