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Apple appears to be gearing up its supply chain for a rise in iPhone sales anticipated next year, according to a recent report from Nikkei. The company has set a target to sell approximately 95 million units of the iPhone 18 in 2026, with the new models expected to be introduced in the fall.
Although the upcoming foldable iPhone is expected to garner considerable attention, Apple predicts an overall increase in sales across all iPhone 18 variants. The company seems to anticipate a halo effect, where the novelty and sleek design of the foldable device entice some consumers to upgrade, while others will opt for the traditional iPhone 18.
For 2026, the projected sales of 95 million units mark a roughly 10% rise from the 85 million units sold during the launch of the iPhone 17 in 2025. The lineup for the fall is likely to include the iPhone 18, iPhone 18 Pro, iPhone 18 Pro Max, iPhone Air 2, and the new foldable model.
These early sales figures serve as rough estimates to help supply chain partners prepare their resources accordingly. However, Apple is known for adjusting order volumes swiftly based on actual consumer demand, whether increasing or decreasing production.
Nikkei also reports that Apple plans to initiate trial production of the foldable iPhone at a manufacturing facility in Taiwan. After scaling production and conducting quality assessments, the company intends to establish a similar production line in an Indian factory.
It’s worth noting that the majority of iPhones sold in the U.S. are now assembled in India, a shift driven by tariffs policies. Conversely, most international iPhones continue to be produced in factories in China.
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