Using the right sales funnel software is the difference between a solid digital marketing plan and one that is bound to collapse!
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A sales funnel is the term for the potential journey customers may go through. There are several steps involved with sales funnel, usually the top, middle, and bottom of a funnel. These steps may differ depending on a company’s sales model.
Building a sales funnel is one of the most important aspects of a digital journey. Sales funnels streamline the process of converting a lead, and they provide the users with an optimal experience making the overall lead conversion process smoother, resulting in a loyal customer.
Why Do You Need The Sales Funnel Software?
With dedicated sales funnel software, you can easily gauge the performance of your projects and instantly fix if something is off. It’s one of the most recommended sales tools you can invest in.
If you are just starting, then using sales funnel software is great for you as it keeps the upfront costs to a minimum. You don’t need to worry about spending money on hiring a web developer or tools. However, be sure that the software you choose fulfills your needs.
What Are The Best Tools For Sales Funnel Software?
Now that we have established why you need a sales funnel software, let’s start with the best free sales funnel software available that you can use at your convenience.
1. GetResponse
This software is on top of every list because it offers complete solution in one place. GetResponse recently introduced the Conversion Funnel feature to the existing email marketing software. You can now set up social media campaigns and create landing pages while efficiently managing webinars and email automation. You have the option even to sell your products through this software or integrate your account instead of with your existing business.
GetResponse is quick and straightforward to set up. It lets you visualize how the leads filter through the funnel. It comes with a decent selection of trendy landing pages and newsletter templates. If you plan to offer webinars, this software is a great choice.
Pricing
- Free Trial
- Plus ($49 per month for 1,000 users UPTO $95 per month for 10,000 users)
- Professional ($99 per month for 1,000 users UPTO $165 per month for 10,000 users)
Pros and Cons
GetResponse is a complete all-in-one service. You can easily manage all the funnel stages and the conversion rates. But because you pay depending upon the number of contacts you have, it can get real pricey.
2. ClickFunnels
ClickFunnel is a great sales funnel building tool that is specifically designed for SMEs and Entrepreneurs. It offers a seamless coding experience and systemizes the online marketing & sales funnel. This tool is equipped with the most useful tools you may require to create minimal yet effective sales funnels.
ClickFunnel has its own landing page editor that you can use to create sales funnels. As an added bonus, the entire process of building of sales funnel is made as easy as it gets for beginners or those who are not well-versed in the digital ways. Moreover, the tool offers a pop-up editor, enabling you to edit the landing pages and comprehend their looks before publishing the website.
Pricing
- Free Trial
- Starter Plan ($97 per month)
- Etison Suite Plan ($297 per month)
Pros & Cons
The ‘Cookbook’ section is extremely helpful for beginners, but the software is easy to use for everyone. With the Standard Plan, you get the option of integration, so the built-in email marketing tool requires no additional payment. On the downside, the landing page templates are outdated and look pretty straightforward. They give off a feeling of being unnecessarily flashy compared to the templates of some other software that we are featuring here.
3. Systeme.io
Systeme.io is packed full of features. You can use this sales funnel software to manage your email campaigns and automation, online courses and selling physical products, or even set up your affiliate programs. The interface is laid out with separate dashboards for your marketing activities and affiliate marketing.
Plans and Pricing
- Free (for 2,000 contacts)
- Startup ($32.40 permonth for 5,000 contacts)
- Webinar ($56.40 per month for 10,000 contacts)
- Enterprise ($116.40/month for 15,000 contacts)
Pros and Cons
Systeme.io is the only software on our list that offers a free premium plan that includes almost all features, so it is an excellent offer for small businesses. Starting at $32.40/month, the paid plans are also very affordable compared to other sales funnel software. The editor is fairly easy to use and has a good range of content elements.
It does seem like System.io is missing a setup guide because once you sign-up, you simply see an empty dashboard. Other sales funnel tools prompt you with a checklist of the actions you may take to get started. They do make up for it with some useful videos in the Help section. The templates are not so trendy looking, and the email builder only allows adding text, images, buttons, etc.
4. Landingi
With Landingi, you get to have integration of a landing page software along with an email marketing tool that enables you to add leads to automation. You can send auto-respond in a simple format, but it is recommended to integrate MailChimp or Active-Campaigns for this task for efficient outcomes.
Pay attention when integrating the landing page form to the CRM or email marketing software because the integration’s aftermath can get pretty cluttered in this process. This is going to result in disruptive outcomes.
Landingi comes heavily recommended because it gives seamless integration with numerous tools. This is important because you need different tools for a sales funnel. Moreover, the software provides mobile-responsive landing page templates that are customizable. If, at any point, you get stuck, you can use the Live Chat option and contact the software’s problem-solving team.
Pricing
- Free Trial
- Core Plan ($39 per month, $29 per month if you’re billing annually)
- Create Plan ($59 per month, $45 when billed annually)
- Automate Plan ($79 per month, $59 per month when billed annually)
Pros & Cons
You can select from a variety of modern templates. There is a conversion-oriented layout, and this tool includes a landing page builder as well. The downside? Landingi’s built-in autoresponders are basic, and the integrations and different sections are difficult to navigate through.
5. Leadpages
Leadpages is super easy to use, letting users build an entire mobile responsive website from scratch. The drag and drop editor of Leadpages allows you to create a website without going through coding and programming smoothly. It can be used to build landing pages, pop-ups, and alert bars.
The only disadvantage is that there is no email marketing solution. Still, the tool allows you to integrate email marketing tools. Collect unlimited leads without being charged anything for it!
Pricing
- Free Trial
- Standard Plan ($37 per month, $25 per month when billed annually)
- Pro Plan ($79 per month, $48 per month when billed annually)
- Advanced Plan ($321 per month, $199 per month when billed annually)
Pros & Cons
You will be charged the same amount regardless of the number of leads you’re getting. The template sections are modernized, and you can set up your own website. There is no email marketing or automation feature with this tool, and its features are somewhat limited.
6. Kartra
Kartra has many tools in its arsenal, from a modern website to a page builder and lead database to email marketing automation, etc. It is super easy to use due to the checklist found within the dashboard. You can save money by investing in this software because it is comprehensive. However, keep in mind that the cost is related to the contact list. If it increases, so does your price.
Videos are an exciting part of a sales funnel, and depending upon our business, Kartra will support the hosting and optimization of videos along with opt-in forms and CTA buttons! You can even keep track of videos that will be watched by the leads and prospects.
Pricing:
- 30-day Free Trial
- Starter Plan ($79 per month, $99 per month when billed annually)
- Silver Plan ($149 per month, $119 per month when billed annually)
- Gold Plan ($299 per month, $249 per month when billed annually)
Pros & Cons
The one-stop solution that Kartra is is pretty remarkable. There is a training portal for beginners. But the number of integrations is a limited list of integrations, and without the necessary tools, the platform feels burdensome.
7. Thrive Suite
Thrive Suite is a great software with a complete sales funnel building solution for its users. It features Opt-in forms and landing pages with A/B testing, WordPress themes with conversion-focus, visual drag and drops website builder, widgets, a headline optimizer, scarcity campaign builder, a testimonials plugin, a quiz builder, and an online course builder with 25 sites, Plugins, and themes. Too many features in too little money!
Pricing
- Moneyback Guarantee
- Single Plan ($30 per month, $19 when billed annually)
Pros & Cons
It definitely is super-affordable. We think it is the best choice for startups and SMEs and a great option if you’re selling courses online. The email marketing and automation option are missing, though, and this software does not come with a free trial.
8. Instapage – Sophisticated A/B testing
Instapage proclaims a 400% increase in conversions using their software and their conversion-optimized, use-case-based templates with sophisticated A/B testing.
This is great for small businesses that only require landing pages. However, when it comes to sales funnel software, better options are available, so this is a bit costly at $129 a month.
Pricing
- Free Trial
- Core ($129 per month, $99 when billed annually)
- Enterprise (Custom)
Pros and Cons
For a landing page, this editor it’s pretty complete. Heatmaps let you see how your users are behaving on the page. This can help you to improve the page’s performance, but overall, there are much better options in the market to use instead of Instapage.
9. Wishpond
They are making it easier for the users to target their audience by building more amazing and effective sales funnels. The features that it offers are advanced, giving the users a strategic advantage in terms of creating and deploying sales funnels. Create effective landing pages to appealing pop-ups to social media contests to email marketing, and automation.
Wishpond is equipped with some of the most attractive features. It offers eye-catching templates that are customizable and easy to set up. The tool is equipped with all the modern features that a marketer would require today. Marketing automation is super-convenient too. You can also leverage the A/B testing method to check your newsletter emails to determine which one of them is performing better.
Pricing
- Free Trial
- Initial Plan ($75 per month, $49 per month when billing annually)
- “Everything You Need” ($149 per month, $99 per month when billing annually)
- “Rapid Growth” ($299 per month, $199 per month when billing annuall)
Pros & Cons
Wishpond is super-user-friendly. It has attractive templates and provides advanced automation features. It is a highly cost-effective option as compared to other software in our article. The only thing missing with all these features is a visual sales funnel builder.
10. Keap/Infusionsoft
Keap or Infusionsoft is an all-in-one solution for building complete sales funnels. Small businesses use Keap as their CRM, marketing automation, and landing page builder, among other features. The easy and swift integration of this software with some eCommerce giants such as Shopify, Magento, and WordPress provides much-desired functionality within the software.
Pricing
- Free Trial
- Lite Plan ($79 per month)
- Pro Plan ($149 per month)
- Max Plan ($199 per month)
Pros & Cons
It is a visual sales funnel tool, and it is user-friendly. It comes with a number of features, but even though the software is designed for SMEs, it is costly compared to the other listed software that offer free trials or a free version.