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Donald Trump’s granddaughter has launched a clothing line named after herself, with promotional images at the White House showing her in a $130 sweatshirt. On Friday, her uncle Don Jr.’s daughter was pictured near her grandfather—who is 79—wearing one of her brand’s hoodies as he spoke with journalists outside the White House.
“Meet Kai, by the way,” Don Jr. introduced his 18-year-old granddaughter to reporters, noting she delivered a brief speech at last year’s Republican National Convention. Both are avid golfers and later took a helicopter ride to attend the Ryder Cup.
She announced her clothing brand on social media last Thursday. The website features $130 sweatshirts—simple crewneck designs with her initials on the chest and her signature on the cuff—displayed in photos of her posing on White House lawns.
Kai’s parents are divorced, and her mom is reportedly dating golf superstar Tiger Woods. Unlike other presidents, Donald Trump is known for selling a variety of branded merchandise himself, which has led to accusations of using the office to benefit the Trump family’s financial interests—especially in real estate and cryptocurrencies.