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At WWDC 2024, Apple introduced a new, advanced Siri experience capable of performing actions across multiple apps and understanding contextual cues, all made possible through a system known as app intents. The company later highlighted these features in an advertisement for the iPhone 16.
As of 2025, these innovative Siri features have yet to arrive on iPhones. Earlier this year, shareholders filed lawsuits against Apple over misleading advertising that exaggerated Siri’s AI capabilities. The company even had to pull an ad that showcased these Siri enhancements.
It appears that a Siri upgrade is on the horizon. According to Bloomberg, Apple plans to revamp its digital assistant early next year with a comprehensive overhaul of its app intents system.
A visual showing Siri being activated on an iPhone illustrates the future possibilities: users might soon command Siri to locate specific photos, edit and share them, comment on social media posts, browse shopping apps and add items to their carts, or log into services—all through voice commands alone.
The future of Siri is envisioned as both exciting and cautious. Currently, Apple is testing these cross-app voice interactions mainly with its pre-installed applications and a select handful of third-party services like Amazon, Uber, WhatsApp, and YouTube. The company is choosing a careful rollout to prevent past issues.
In the past, Apple experienced notable setbacks, such as a malfunctioning notification summarization feature introduced with Apple Intelligence last year, which led to errors significant enough for Apple to disable the feature for several months. To avoid similar problems, Apple is adopting a more cautious approach this time.
Using just their voice, users may soon be able to ask Siri to find, edit, and send photos, comment on posts, scroll through shopping apps to add items, or log into accounts—all without touching their screen. Still, to prevent mishaps, Apple will likely restrict or completely hide voice interactions in sensitive areas like mobile banking and digital wallets.
This initiative is positioned as a major step forward in Apple’s ecosystem, emphasizing voice-based interactions over traditional touch interfaces. It aligns with concepts seen in Google’s Project Mariner and other AI-driven browsers that aim to streamline user tasks with minimal steps.
Apple’s efforts with AI have faced criticism and hurdles. CEO Tim Cook admitted that the company has lagged behind competitors but pledged that progress is underway. The upcoming Siri overhaul marks a promising start towards a more capable AI assistant—potentially one that can rival Google’s Gemini or Microsoft’s Copilot in functionality and sophistication.
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