Samsung’s Cloud Service Lets You Play Games Instantly

Samsung has unveiled a new platform designed for Galaxy users to enjoy gaming on the go. The electronics giant has been exploring the gaming sector for some time and has now launched a free mobile gaming service that enables users to stream Android games directly from the cloud using a Galaxy device.

Initially introduced in beta within the Gaming Hub last year, this service is now fully accessible to the public. At launch, it features 23 titles, including popular options such as Monopoly Go, Candy Crush Saga, and Honor of Kings.

Upon hearing about this new service, I found myself wondering about its purpose. Generally, mobile games are not as demanding as large AAA titles on consoles or PCs. Most individuals already have a capable mobile device, unlike those who might lack access to a gaming PC or console. However, there are potential benefits to this technology. For users facing storage constraints on their smartphones—something increasingly common with limited expandable storage options—streaming games can provide a practical alternative to local play, especially as game sizes continue to increase.

Samsung positions this platform as a way to remain competitive with streaming services in other fields. “If you can stream your favorite TV shows instantly, why not apply that to gaming?” they suggested.

Samsung’s head of game services, Jong Woo, noted, “Our cloud gaming platform does not have any content locked behind paywalls or require monthly subscriptions for accessing games via our cloud streaming technology.”

However, a press release released with the announcement highlighted an additional aspect: “Our cloud gaming platform enables publishers to boost their user acquisition efforts by allowing a direct conversion from an ad click to gameplay, bypassing the need to send users to an app store for downloads,” Woo explained.

This feature will also attract Android mobile game developers eager to expand their player base. According to Samsung’s developer resources, cloud streaming technology can lead players directly into gameplay when they click on an advertisement, rather than redirecting them to an app store link first. So, if you happen to click on an ad, it could take you right into an action-packed game.

Samsung initially entered the gaming scene through the Gaming Hub featured on its smart TVs. The company also introduced exclusive titles that did not require a controller. This latest development allows users to access full Android games rather than just select options curated by Samsung.