Samsung Unveils 2025 OLED Lineup Starting At $1,300

If you're on the hunt for a new television that complements both your living space and budget, Samsung has just introduced its 2025 OLED series, comprising three cutting-edge models with prices beginning at $1,300. The latest offerings, the S95F, S90F, and S85F, boast advanced OLED Glare-Free technology, allowing for optimal viewing in any lighting condition without sacrificing picture or color fidelity.

"Every home is unique, and we understand that factors like sunlight and ambient light are crucial for many users when selecting a TV. Our aim is to provide customers with the freedom to enjoy their favorite content wherever they choose, without compromising on picture quality," stated Lydia Cho, Head of Product for Home Entertainment at Samsung, in a press release. "The flagship S95F series embodies this philosophy, showcasing our most advanced OLED Glare-Free technology, pure blacks, vivid whites, and colors that are Pantone-validated. With our latest 4K processor, an enhanced refresh rate, and a brightness boost of 30%, this series delivers an incredibly realistic viewing experience."

Here’s how the three models in the Samsung 2025 OLED range compare:

Samsung 2025 OLED S95F Series TVs

The S95F series stands out as Samsung's premier line, featuring screen sizes ranging from 55 to 77 inches, with an 83-inch option expected soon. Designed to minimize glare and reflections from surrounding light, this series is powered by the NQ4 AI Gen3 processor, which enhances graphics to 4K resolution and optimizes gameplay with Motion Xcelerator at 165Hz.

• 55-inch S95F: $2,300
• 65-inch S95F: $3,300
• 77-inch S95F: $4,500

Samsung 2025 OLED S90F Series TVs

Running on the same NQ4 AI Gen3 processor, the S90F series features AI Motion Enhancer Pro, which provides sharpness and fluidity to fast-moving visuals, ensuring that you don’t miss a moment, particularly during sports events. It is available in six screen size options, from 42 to 83 inches, starting at $1,300.

• 42-inch S90F: $1,300
• 48-inch S90F: $1,500
• 55-inch S90F: $1,800
• 65-inch S90F: $2,500
• 77-inch S90F: $3,500
• 83-inch S90F: $5,400

Samsung 2025 OLED S85F Series TVs

Powered by the NQ4 AI Gen2 processor, the S85F series utilizes AI to enhance image details and color vibrancy with Color Booster Pro. Screen sizes range from 55 to 83 inches, starting at $1,500.

• 55-inch S85F: $1,500
• 65-inch S85F: $2,000
• 77-inch S85F: $3,000
• 83-inch S85F: $4,500

The 2025 OLED TVs come equipped with Samsung Vision AI, which enhances engagement with content through AI-driven features, including quick content searches and Live Translate for real-time language support during broadcasts. There's also a Greater convenience in controlling the TV using your Samsung Galaxy Watch, allowing navigation with simple gestures.

This pricing announcement follows Samsung's recent rollout of this year’s QLED TVs and soundbars for purchase. It also coincides with Sony's unveiling of its 2025 Bravia OLED TVs, including the Bravia 8 Mark II QD-OLED, which promises an impressive 125% brightness increase over the A95L model, available in both 55- and 65-inch sizes later this year.