Samsung Likely To Launch New Foldable In US This Year With No Competition

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Samsung’s highly anticipated tri-fold smartphone (technically a dual-fold device, but that’s a debate for another time) is expected to be released before the end of this year. Fresh reports indicate that the United States may be among the first countries to receive this innovative folding phone.

What’s the Latest?

According to a CNN report, citing “a person familiar with the company’s plans,” Samsung is actively considering initial launch markets for its multi-folding device. The US is believed to be a strong candidate to be one of the first nations to get the new model.

Unlike traditional foldables—like Samsung’s Galaxy Z Fold 7 and Google’s Pixel 10 Pro Fold—this new device will feature two hinges, allowing users to expand a larger internal display by unfolding the device further.

Why This Matters

Samsung isn’t the first company to introduce a multi-fold smartphone—Huawei’s Mate XT has been available in select markets for nearly a year. However, Huawei’s devices are not sold in the US, which opens a clean playing field for Samsung.

If Samsung launches its multi-fold device in the US before 2026, it will face no direct competitors, giving the South Korean brand a significant advantage in this small but growing market segment.

Expect the price to be steep. The most expensive version of Samsung’s Galaxy Z Fold 7 (with 1TB storage) currently costs around $2,119.99, even with a $300 discount. This suggests the new multi-fold could carry a similarly high price tag.

Why Should You Care?

The upcoming release of Samsung’s multi-fold phone, which was first previewed during the Galaxy S25 launch in January, marks another bold step in folding technology. A major shift in the foldable phone market is anticipated in 2026, especially as Apple is rumored to unveil the iPhone Fold—the company’s first foldable device—possibly setting off a new wave of popularity for foldable smartphones.

Samsung will likely want to solidify its leadership position in this niche before Apple makes its entrance. Currently, the main rivals in the US market are Google, which offers foldable models that compete with Samsung’s Z Fold series, and Motorola, which focuses mainly on Z Flip-style foldables.

What’s Next?

Rumors point to an Unpacked event possibly happening on September 29, but nothing has been officially confirmed by Samsung yet. If you’re considering a foldable phone soon, options like the Galaxy Z Fold 7 and Pixel 10 Pro Fold are worth exploring. Alternatively, it might be wise to start saving up for the tri-fold once it becomes available.