Samsung Is Targeting Smart Glasses To Disrupt The Market

Samsung is gearing up to dive into another wearable technology category, just months after its debut smart ring was launched. According to a research firm based in Shenzhen called Wellsen XR, the company plans to unveil smart glasses that could be available by late 2025 or early 2026.

“Samsung Electronics has confirmed its intention to release AI smart glasses, with an initial production run of 500,000 units set for the third quarter of 2025,” noted the report by Maeil Business Newspaper.

Interestingly, Samsung appears to be opting for a more conservative approach, focusing on a strategy similar to the highly successful Meta Ray-Ban Stories smart glasses, mirroring the internal hardware configuration as well.

The upcoming Samsung smart glasses are expected to feature Qualcomm’s AR1 Gen 1 wearable chip and an NXP semiconductor as an auxiliary processing unit. They will be equipped with a 12-megapixel camera utilizing a Sony CMOS sensor to handle multimedia capture.

These smart glasses are reported to be powered by a 155 mAh battery and will weigh around 50 grams. The front camera is expected to facilitate code scanning, gesture recognition, and regular photo and video taking.

Despite their similarities to the Meta Ray-Ban smart glasses, the underlying software will be different. Rather than the Meta AI suite currently used in Stories, Samsung will rely on Google’s technology.

Specifically, Samsung will integrate Google’s Gemini AI into its smart glasses. This partnership aligns with previous collaborations, as Samsung’s Galaxy smartphones were among the first to feature native Gemini capabilities within the Galaxy AI ecosystem.

This technological edge is significant since Gemini is already well-embedded in many of Google’s applications, particularly the Workspace suite utilized by millions. It currently offers valuable functionalities in essential tools like Gmail and Docs, along with the ability to interact with custom AI agents.

Additionally, the partnership with Android will streamline the connection between the smart glasses and other devices in the ecosystem. However, Samsung won’t be the only contender in the smart glasses arena, as its Chinese competitor, Xiaomi, is reportedly working on a similar product designed to compete with Meta’s offerings.