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Over the last few years, every time I visit my local electronics store, the friendly salespeople always recommend a privacy screen protector for my device. Unlike standard transparent screen guards, these privacy shields make your screen appear dark when viewed from an angle, effectively blocking the view from anyone trying to look from the side. It’s likely that Samsung will include this feature as a standard option on their upcoming Galaxy S26 Ultra, eliminating the need for users to buy a separate screen protector.
### The Bigger Picture
Recently, Android Authority uncovered references to a feature called Private Display (or Privacy Display) within the code of Samsung’s One UI software. Descriptions in the code suggest that this feature automatically adjusts the display’s visibility depending on the context, providing an extra layer of privacy.
According to reports, Samsung has trademarked the technology under the name “Flex Magic Pixel.” An outlet in Korea indicated that this capability would debut first with Samsung’s next flagship device, expected early next year.
Samsung first revealed details about this technology back in 2024. The company explained it as “a technology that adjusts the viewing angle of the screen so it is not visible to the person next to you and, when combined with advanced AI, can enhance the security of smart devices.”
### The Role of AI
The privacy feature will utilize AI to detect when users are engaged in sensitive activities within an app. Based on this detection, the system will automatically modify the brightness output of the OLED pixels, making it difficult for someone viewing the screen from an angle to see what’s displayed on the device.
The main advantage of the Flex Magic Pixel technology is that users won’t need to spend extra money on a privacy screen protector. Traditional protectors can limit screen brightness and dull the display’s appearance, detracting from viewing quality.
Thanks to this new display technology, users won’t have to compromise on screen quality to maintain privacy. Since such a system hasn’t yet appeared on mainstream smartphones, it will be interesting to see how well it performs in real-world use.