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One of the most unexpected highlights of Apple’s recent fall product launch was the topic of artificial intelligence. The company offered little detail about potential updates to Apple’s AI features or Siri. However, it appears that a significant competitor and collaborator has its eye on transforming the voice assistant experience with a bold new approach.
What’s the plan?
Sam Altman, the co-founder and CEO of OpenAI, casually mentioned on Twitter that the latest iPhones seem like a meaningful upgrade he’s been wishing for. In response, another AI industry leader suggested replacing Siri with ChatGPT’s conversational voice feature. Altman showed enthusiasm, calling it a “great idea” and expressing support. Keep in mind, OpenAI is already an exclusive Apple partner, providing AI technology that underpins many core features like writing tools and works in tandem with Siri.
Furthermore, when Siri encounters questions it can’t answer, the system hands off the query to ChatGPT. These capabilities are activated via a ChatGPT extension system, which users can opt to disable through the Settings app.
What does the future hold for Siri?
Apple’s reliance on ChatGPT to patch Siri’s functional gaps might soon evolve into something more ambitious. Reports suggest that Apple plans a significant upgrade next year, featuring an “AI brain transplant” that could lead to a new, smarter Siri powered by large language models like ChatGPT and Google’s Gemini.
Additionally, if Apple’s in-house AI efforts fall behind, the company is reported to have contracted Anthropic and OpenAI to develop custom versions of Claude and GPT specifically designed to run on Apple’s own cloud infrastructure. This would pave the way for a more integrated and advanced Siri experience.
Interestingly, negotiations are also underway with Google’s team, with Bloomberg reporting that Apple approached Alphabet Inc. about building a custom AI foundation based on Google’s Gemini technology to enhance Siri’s next iteration.
There’s clearly a shift coming, with Apple positioning itself to harness the latest in AI research to redefine what a voice assistant can do.
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