McDonald’s becomes the first ever company to use aromatic billboards.
TL;DR
McDonald’s in the Netherlands has started a new ad campaign. They have used the world’s first billboards that smell like their famous fries. The goal is to draw people in with the scent. Scent can bring back memories better than pictures.
The billboards are simple and have no logos. They are red and yellow. When people get close, they smell like fries. The billboards have fans that spread the smell. They also have a tray of fries inside to get the real McDonald’s smell.
These billboards are near McDonald’s stores, about 200 meters away. The idea is that the smell will make people remember good times at McDonald’s.
An ad agency in Amsterdam helped make the billboards. They are plain and have a special place for the fries. A system inside makes the smell stronger and sends it to people nearby. People walking by like it and know it’s the smell of McDonald’s fries.
Now the famous food chain has also started selling Krispy Kreme donuts. This scrumptious snack is available in the US Store. This will start this year and finish by 2026.
The smelly billboards and the donut deal are ways McDonald’s is trying to make its ads better and get people more involved by using smells linked to the brand.
