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While details about the ROG Xbox Ally remain sparse, a leaked price point may dash hopes of a budget-friendly device. According to 3djuegos, the ASUS Store had unintentionally listed the ROG Xbox Ally at €599 (approximately $700 USD), while its upgraded version, the ROG Xbox Ally X, appeared at €899 (about $1,050 USD). This accidental listing has certainly caught attention.
ASUS’s own handheld PCs are priced similarly, with the 2023 ROG Ally retailing for $500 and $650 depending on the model. Although these prices are competitive compared to other handheld devices, such as the $1,000 MSI Claw 8 AI+, they still overshadow the price of an entry-level Steam Deck.
However, it’s important to note that the entry-level Steam Deck may not match the power of newer models, and the ROG Xbox Ally’s Ryzen Z2 A chipset offers only a slight performance edge. In an ever-expanding market, the ROG Xbox Ally must deliver either exceptional performance or a very appealing price if it intends to stand out.
The device’s touted abilities—particularly its capability to run various storefronts—position it as a solid choice for those with deep pockets. However, individuals seeking a cost-effective portable handheld may find themselves disappointed.
It’s crucial to remember that all of this is speculative. Until ASUS provides an official price announcement, it’s best to treat this information cautiously. Ideally, the ROG Xbox Ally would align more closely with a $500 price tag than a $1,000 one. Various external factors, like the ongoing trade disputes and potential tariffs, could further influence its pricing. With the device’s launch still a few months away and maintaining a fall 2025 target, only time will unveil its true cost.
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