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Samsung revealed several new products during its IFA 2025 presentation, but one device caught my attention amidst the flood of announcements—named Movingstyle with its unusual name.
This device is more than just a clever product name. The Movingstyle is a 27-inch portable touchscreen TV designed for convenience. It features a built-in carrying handle and a kickstand, and there’s even an additional podium stand option so you don’t have to hold it when setting it on a surface.
The built-in battery provides about three hours of usage—enough to watch a full-length movie or enjoy a couple of soccer matches, according to Cheolgi Kim, Samsung’s Executive Vice President and Head of Digital Appliances.
This isn’t simply a traditional display; it’s a touchscreen device that incorporates Samsung’s Vision AI interface, which is also found on their larger TVs. It offers access to widgets, an AI-powered chatbot, and various applications.
Despite its portability features, the Movingstyle isn’t exactly lightweight. While Samsung hasn’t publicly disclosed the precise weight, it’s clear that it’s intended mostly for around-the-home use rather than long-distance carrying.
The handle, which doubles as a sturdy kickstand, feels solid—an important improvement over the flimsy plastic found on some other portable devices. The stand, which I believe will be sold separately, allows the screen to be placed freestanding and can be wheeled around easily. When mounted on the stand, the display can be rotated between landscape and portrait orientations, making it versatile for social media scrolling or other tasks.
On the back, there are a couple of USB-C ports—one for power (or continuous charging) and another for data connections—as well as an HDMI input, enabling the device to be connected to set-top boxes, gaming consoles, and other peripherals.
At the top of the screen, you’ll find a power button and a microphone mute switch, which is handy if you prefer to keep the AI assistant from listening.
The Movingstyle is certainly an interesting, unconventional device. In a world where many people own multiple screens—smartphones, TVs, laptops, and tablets—it’s debatable whether there’s a substantial demand for this kind of product. Nonetheless, Samsung seems confident there’s enough consumer interest to bring it to market.
While I’m still trying to understand how this fits into everyday lifestyles that already include plenty of screens, I have to admit, I find the concept appealing. I’d love to have one to move around my house and use in different scenarios.
Pricing and availability details haven’t been announced yet, but I’ve reached out to Samsung for more information and will update this article once I learn more.
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