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Hulu’s standalone app will soon be a thing of the past. Starting next year, Hulu will be fully integrated into Disney+, offering users a streamlined streaming experience through a single platform.
This transition was revealed during Disney’s recent earnings call on Wednesday morning.
Today, Disney announced a significant step in unifying its streaming services. CEO Bob Iger and CFO Hugh Johnston shared that by merging Hulu into Disney+, they aim to create a comprehensive entertainment package. This new platform will combine top-tier brands and popular franchises, providing a mix of general entertainment, family-friendly programming, news, and leading live sports content—all accessible through one app.
Hulu will completely shift under the Disney+ banner sometime in 2026. Until then, viewers will still be able to purchase standalone subscriptions for Hulu or Disney+. After the merger, customers will carry the option to subscribe to either service separately if they choose.
The integration process has been underway for several years. Notably, in June 2025, Disney acquired NBCUniversal’s one-third stake in Hulu for about $9 billion, making Disney the full owner of Hulu.
Since spring 2024, Disney has been gradually incorporating Hulu content into Disney+. This strategy has included offering bundle plans that include both Disney+ and Hulu, making it easier for subscribers to access a broad range of programming.
Additionally, starting this fall, Hulu will replace the Star section on Disney+ internationally. Iger described Hulu as now being a “global general entertainment brand,” emphasizing its expanded reach.
Looking ahead, Disney plans to introduce improvements within the Disney+ app, including new features and a more personalized homepage, all culminating in the launch of the unified Disney+ and Hulu platform next year. Company executives believe that combining the two services will enhance the user experience, support growth in profitability, and reduce subscriber churn.
The company also announced that ESPN’s standalone streaming service will debut on August 21, priced at $29.99 per month, marking another significant move in its direct-to-consumer offerings.
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