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Google’s “Year in Search 2025” offers a vivid snapshot of what Pakistanans fiercely looked up online. From their unwavering love for cricket and favorite athletes to quick recipes and curious how-to questions, the data paints a lively picture of digital interests.
Cricket remains the top search topic in Pakistan year after year, with fans keenly tracking major matches and tournaments. Searches surged around fixtures like Pakistan versus South Africa, India, and New Zealand. The Pakistan Super League, their homegrown league, stayed the most popular tournament, alongside the Asia Cup and ICC Champions Trophy, underscoring Pakistan’s deep passion for cricket, especially local leagues.
Fans also followed emerging cricket stars such as Abhishek Sharma, Hassan Nawaz, and Irfan Khan Niazi, whose performances prompted widespread searches and discussions throughout 2025.
In addition to cricket, Pakistani viewers remained captivated by local dramas. Shows like “Sher,” “Judwaa,” and “Aas Paas” dominated search trends, revealing a strong love for engaging stories, compelling characters, and memorable scenes.
On the tech front, searches for AI tools like Gemini, On4t, and Google AI Studio reflected growing interest in artificial intelligence. Streaming platforms like myco and Tamasha continued to be popular sources for cricket matches. Additionally, interest in digital innovations such as non-fungible tokens (NFTs) indicated curiosity about emerging online technologies.
Real-time updates on crucial issues like the Karachi floods and flooding near the Chenab River spiked search activity, as people looked for the latest alerts, safety info, and ground reports. Users also searched for government initiatives including the Punjab Socio-Economic Registry, Asaan Karobar Card, and the Prime Minister’s Laptop Scheme 2025. Educational queries about FBISE exam results, along with economic indicators like gold prices and international news from Iran, kept the public informed.
In culinary searches, traditional comfort foods like mutton, beef, desserts, dough-based dishes, and soups remained popular, highlighting cultural roots. At the same time, healthier and more global flavors like quinoa, tofu, and sandwiches gained traction.
People also explored practical how-to queries, especially about Karachi’s new e-challans. Many sought to decode the traffic enforcement system, eager to understand the alerts and procedures. Beyond that, Pakistanis browsed for various fun and practical topics, including car insurance, investment tips, and creating Ghibli-style photographs, showcasing a digitally savvy and endlessly curious nation.
Farhan Qureshi, Regional Director of Google Business and Operations, noted: “Year in Search provides a unique window into what inspires, informs, and excites Pakistanis. From cricket and entertainment to everyday questions and cutting-edge tech, the trends this year highlight a nation that’s curious, creative, and increasingly digital-first. It’s inspiring to see how people use Search not just for answers but also to learn new skills, discover opportunities, and stay connected to what matters most. With innovations like AI Mode, Google is making it easier to find relevant and helpful information tailored to individual needs.”
Google’s 2025 Year in Search underscores Pakistan’s evolving digital landscape, illustrating how curiosity, creativity, and technology continue to shape the country’s online interests.
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