Google Unveils Pixel 10, But It’s Not What We Expected

What’s happened? After months filled with speculation, leaks, and excitement, we’ve finally caught a glimpse of the upcoming Google Pixel 10.

The initial sneak peek of this flagship series comes from a brief video shared on the Google Store, featuring the text “Google Pixel 10” prominently displayed.

The webpage confirms that the Pixel 10 is set to launch on August 20, aligning with the Made by Google event that was announced recently.

Why this matters: Until now, we were largely relying on unofficial images and hearsay regarding the design of the Pixel 10 series.

Despite various reports hinting at a similar aesthetic for the phone series, Google’s recent teaser provides us with clarity about the Pixel 10’s appearance. However, the device shown in the video may not necessarily be the Pixel 10 itself.

On August 20, Google is expected to unveil a lineup that includes not just the Pixel 10 but also the Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold—mirroring the launch of the Pixel 9 in 2024.

Judging by the video, which depicts a camera bump housing what appears to be three primary cameras, it seems we could be looking at the Google Pixel 10 Pro. This device is anticipated to carry a similar triple-camera arrangement as its predecessor.

Why should I care? With Samsung having already conducted significant launch events this year for the Galaxy S25 series and recently for the Z Fold 7 and Z Flip 7, coupled with the buzz around Apple’s upcoming iPhone 17 release in September, Google aims to make a notable impact of its own.

The annual Pixel launch offers insights into how Google envisions the future of Android, providing a glimpse of how other manufacturers may implement the platform in the coming year.

In 2025, interest will not only be focused on Android; we anticipate significant advancements in Google’s Gemini AI, which is expected to debut within the Pixel 10 series and find its way into future devices in the upcoming months.

What’s next? There’s still a lot to uncover about the Pixel 10, so expect more leaks and rumors to emerge leading up to August 20.

Further details regarding specifications, pricing, and release dates will likely be confirmed during the launch event. Additionally, there are hints at potential intriguing color options, as suggested by a recent leak.