Delta Unveils AI Assistant And 4K QLED Displays At CES 2025

Delta Air Lines has commenced its centennial celebrations with several exciting announcements at CES 2025.

During a presentation in Las Vegas, CEO Ed Bastian unveiled initiatives aimed at enhancing customer experiences through premium offerings and personalized services.

One highlight is the introduction of Delta Concierge, an AI-powered assistant integrated into the Fly Delta app. This feature is designed to empower travelers with greater control and confidence throughout their journeys.

Similar to other AI-driven chatbots, Delta Concierge allows users to communicate using natural language text or voice commands. Travelers will soon be able to ask the assistant to book flights using just their voice. Additionally, the tool aims to anticipate customer needs, provide context-aware guidance, and take specific actions on their behalf. For instance, it could alert you if your passport requires renewal or inform you about entry requirements for international destinations. Customers will also receive packing suggestions based on local weather conditions.

Furthermore, Delta has announced a collaboration with Uber to improve its services, ensuring that an Uber vehicle is waiting for passengers as they exit the airport terminal. Customers can also earn extra SkyMiles through their Uber rides.

Additionally, Delta is set to launch a pioneering cloud-based in-flight entertainment system. YouTube will feature as part of the Delta Sync experience, offering passengers access to fresh, ad-free content.

Starting with selected new aircraft in 2026, travelers will enjoy the updated Delta Sync experience characterized by 4K HDR QLED seatback displays. This development is welcomed, especially considering the issues many passengers encounter with standard displays during flights. The upgraded screens are supported by a 96-terabyte storage system, significantly exceeding the typical capacity of Delta’s in-flight entertainment offerings.

Bluetooth capabilities will also be introduced across all cabin classes, enabling seamless pairing with wireless devices.

Bastian updated attendees on Delta’s partnership with Joby, a leader in electric vertical takeoff and landing (eVTOL) aircraft. The Delta Concierge will link with Joby’s upcoming air taxi service, expected to connect Delta’s hubs in New York (LGA and JFK) and Los Angeles (LAX), pending approval from federal and local authorities.