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China’s market watchdog and regional authorities have committed to conducting thorough investigations following a series of illegal activities uncovered during a nationwide consumer rights event aired on CCTV. The violations included food safety breaches, false advertising, and deceptive business practices.
The regulatory agency emphasized that in response to these infractions, it promptly activated its emergency response system, initiated law enforcement actions, and plans to transparently share investigation outcomes with the public.
Among the issues revealed during the broadcast were a chicken feet processing company in Chengdu that was illegally using hydrogen peroxide for bleaching, medical facilities administering unapproved “exosomes” injections, and products lacking expiry dates, official manufacturing licenses, or manufacturer details. Additionally, several retail chains were accused of misleading teenagers with pseudoscientific claims such as “quantum repair” to promote height gain.
Other cases of misconduct involved private community groups selling high-priced medications using fake “medical expert” videos targeted at seniors, an electric bike company accused of renting out unsafe vehicles, manipulation of large language models driven by malicious data, and unlicensed firms defrauding investors under the pretense of profit-sharing from stock recommendations.
Authorities swiftly responded to these allegations. In Chengdu, officials ordered several companies—including Shu Fu Xiang Food, Ming Yang Food, and Jiebosai’er Biotechnology—to halt operations and secure all related products and raw materials. In Chongqing, investigations have been launched into a chicken feet producer that used hydrogen peroxide illegally, with products seized as evidence. In Tianjin, a team from drug, health, public security, and market regulation departments conducted a late-night raid targeting Haolin (Tianjin) Biotechnology.
Regarding height enhancement scams, investigations are underway in Wenzhou and Hangzhou, where authorities are examining Shenzhen DeJirui Hospital Management and Hangzhou Anlisheng Health Management, having already gathered substantial evidence.
In Shanghai, market regulators in coordination with public security and transportation departments carried out overnight inspections on electric vehicle operator HelloRide and digital platform Pojingsi Network Technology. Meanwhile, in Shenyang, a joint team has begun on-site investigations into private marketing firms Shengwei Culture Media and Aoying Culture Media.




