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China’s cyberspace regulator released a draft set of rules on Friday to regulate the development of digital humans online. The regulations mandate clear labeling of all virtual human content and ban services that could deceive children or lead to addiction.
The proposed guidelines require prominent “Digital Human” labels on relevant content and prohibit digital humans from offering “virtual intimate relationships” to minors under 18. They also forbid the use of personal information of others to create digital humans without permission or to bypass identity verification processes, reflecting Beijing’s desire to control the rapidly advancing artificial intelligence sector.
Digital humans are also restricted from spreading content that threatens national security, promotes subversion of the government, encourages secession, or damages national unity. Providers are advised to monitor and prevent content that is sexually suggestive, horror-themed, cruel, or that incites discrimination based on ethnicity or region. They are also encouraged to take action and provide professional support if users show signs of suicidal thoughts or self-harm.
Last month, China highlighted its intentions to aggressively incorporate artificial intelligence across its economy in a new five-year strategic blueprint. This initiative coincides with stricter oversight to ensure AI safety and alignment with socialist values.
The new regulations aim to close gaps in governance within the digital human industry and set clear boundaries for its healthy growth. According to an analysis published on the cyberspace regulator’s website, the management of digital virtual humans has grown beyond simply industry standards; it has become a strategic concern impacting cyberspace security, public interests, and the development of the digital economy.
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