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All new Chinese regulations requiring labels for artificial intelligence-generated content came into effect yesterday, following a six-month transition period. According to the rules introduced in March, all AI-created audio, images, text, video, virtual environments, and related outputs must display visible labels and include embedded metadata tags. These regulations apply to AI content platforms, service providers, and users on content-sharing and social media platforms.
Authorities highlighted the swift development of generative AI and deep synthesis technologies that can produce realistic text, voices, and imagery. They cited concerns over misinformation, fraud, and impersonation as key reasons behind the new measures.
AI platforms and service providers are now required to clearly mark AI-generated content so that viewers can easily identify when content was created by artificial intelligence and understand its origin, according to Li Hongda, a senior engineer at the Shanghai Information Security Testing Evaluation and Certification Center.
Content-sharing platforms like short-video sites and social shopping apps must verify metadata of AI-generated content published by users and incorporate tools that prompt or require users to label AI-created material.
The platform has communicated repeatedly to users about the new regulations and its AI-labeling features through announcements, website messages, pop-up alerts, and explanatory videos, said Luan Shuai, head of content production.
At the same event, Zhou Xiaorong, chief editor at an AI model development company, demonstrated how their products—MiniMax, Hailuo, MiniMax Audio, and Xingye—are clearly marked with AI watermarks on text, images, audio, and video outputs.
The Shanghai branch of the country’s internet regulatory authority also formed an alliance of over 30 AI businesses to engage in mutual recognition and verification of embedded AI labels.
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