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For those who appreciate convenience and own a smartphone, Bic EZ Reach Lighters has got an innovative offering for you. Just in time for the holiday season, the brand is launching a limited edition “Hold the Phone” Case, featuring two well-known celebrity endorsers.
Priced at $50, the case comes in vibrant blue and purple shades and includes a slot specifically designed for the Bic EZ Reach Lighter. Each case package includes two lighters, which come in designs by none other than Snoop Dogg and Martha Stewart. That’s right!
Martha Stewart shared her excitement: “Collaborating with Snoop Dogg and my wonderful friends at Bic is always a blast. I enjoy all the creative ways we can highlight the advantages of the Bic EZ Reach Lighter.”
The Bic EZ Reach lighters boast a 1.45-inch wand, making it easier and safer to ignite various items. This design is particularly useful when you want to maintain some distance from the flame. Additionally, they feature a child-resistant mechanism for enhanced safety, though it’s crucial to remember that no lighter can be completely child-proof.
Interestingly, the “Hold the Phone” Case is exclusively available for the iPhone 15 model, with no word yet on whether it will expand to other phone models or colors in the future.
This playful partnership between Snoop Dogg and Martha Stewart adds to a history of unexpected collaborations. Their unique friendship blends Snoop’s easygoing vibe with Martha’s meticulous flair, captivating audiences over the years.
Who could forget their entertaining VH1 cooking program Martha & Snoop’s Potluck Dinner Party? The show reflected a delightful mix of their distinct styles, with Snoop’s “special ingredients” alongside Martha’s classic culinary techniques. They’ve also appeared together in Grubhub commercials, highlighting the wide variety of food options available for delivery.
Beyond the kitchen, their collaboration has extended to marketing Skechers (with Martha’s endorsement complemented by Snoop’s fashionable touch), appearing in a Super Bowl ad munching on Tostitos, and launching a line of “Best Buds” crossbody bags designed to prominently showcase—the Bic EZ Reach lighter.
Furthermore, who can overlook their “Slow Cooker and Bong” mugs? These playful mugs illustrate Snoop with his bong and Martha with her slow cooker, perfectly capturing their quirky camaraderie.
With the release of the “Hold the Phone” case, Snoop and Martha continue to demonstrate that their friendship, much like a reliable lighter, ignites hilarious and unexpected collaborations.
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