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In a matter of hours, Apple will unveil its latest innovation, the iPhone 16, which marks its entry into the realm of generative AI. However, the company finds itself trailing not only in AI but also in the foldable phone market. In a striking contrast, Huawei is poised to present the world’s first trifoldable device, the Mate XT Ultimate Design, just after Apple’s launch event. This move underscores the advancements that rival companies have made in the evolving foldable smartphone category.
While Apple’s first attempt at a foldable is rumored to be a flip-style phone, expected no sooner than 2025, Huawei has been ahead of the curve. The tech giant introduced the Mate X, its initial book-style foldable, five years ago. Its newest offering, the Mate XT Ultimate Design, is already available for pre-order in China. Impressively, it has garnered around 2.7 million preorders, showcasing immense consumer interest right before the Apple event. Huawei appears to be fully capitalizing on the foldable phone trend while Apple navigates its late entry.
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