Apple selects Google's Gemini AI to enhance Siri

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Apple and Google announced a multi-year partnership Monday that will power Apple’s next-generation AI features, including Siri, with Google’s Gemini technology.

This collaboration marks a notable change for Apple, which has historically developed most of its core technology internally. A joint statement explained that Apple chose Google’s AI after a thorough review, concluding it offers the strongest foundation for the company’s AI ambitions.

This announcement signifies a rare alliance between two rivals who have long competed in the smartphone industry, where Apple’s iOS and Google’s Android dominate worldwide. Despite this competition, the two companies have maintained a lucrative relationship for years, with Google paying Apple billions annually to be the default search engine on iPhones and other Apple devices.

Regulators have scrutinized this arrangement, with the U.S. Justice Department arguing in an antitrust case that it helps Google maintain its search monopoly. However, a judge has allowed the deal to continue. Financial terms of the AI partnership remain undisclosed.

Dan Ives from Wedbush Securities described the partnership as “a major validation moment for Google” and a critical step for Apple to establish its AI strategy into 2026 and beyond. Apple also reportedly explored collaborations with OpenAI, Anthropic, and Perplexity but ultimately opted for Google’s technology.

Apple, founded by Steve Jobs, has faced challenges in deploying AI features across its products. Last month, it announced the departure of its AI team lead, and last year, delayed the launch of an upgraded Siri, now scheduled to arrive later this year.

In contrast, Google, Microsoft, OpenAI, and other tech giants are aggressively releasing advanced AI models and features in a race to lead the industry. Despite their partnership, Apple emphasized that its in-house AI system, Apple Intelligence, will continue to power iPhones and iPads directly, upholding its commitment to “industry-leading privacy standards.”