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Following Trump’s recent 75-day extension of the TikTok ban, the video-sharing app has once again stirred up a storm of speculation and debate. However, Apple analyst Mark Gurman asserts that the tech giant has no plans to buy or invest in TikTok. Other potential buyers could include companies like Oracle, AppLovin, and popular YouTuber Mr. Beast. The notion of Apple getting involved circulated during TikTok’s early days, but it was primarily based on unfounded rumors.
In his Power On! newsletter, Gurman stated, “There’s no clear scenario that would lead Apple to take action regarding TikTok, whether through an investment, a full acquisition, or any other venture. Apple prefers to keep its brand distance from controversial social media platforms.” Given the media scrutiny surrounding the possibility of significant price hikes due to recent tariffs, the iPhone maker appears eager to avoid any additional negative press.
The conversation surrounding TikTok has taken on a significant political slant, yet Gurman believes this is not enough to draw Apple into the fray. He mentions, “Sure, striking a deal that aligns with the Trump administration might strengthen ties with the current government, and owning TikTok could certainly attract younger users to the Apple ecosystem. But — that’s not going to happen, so take it off your wish list if it’s there at all. The closest Apple will come to TikTok is allowing it on their App Store.”
Though TikTok remains one of the most popular social media apps available, competitors have started gearing up for the likelihood of its exit. For instance, Substack has recently introduced a TikTok-like scrolling video feature, and there are still alternative platforms like RedNote, although their popularity has waned since TikTok’s return to app stores in the U.S.
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