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Apple introduced a new lineup of MacBook laptops on Tuesday, with prices starting at $1,099. The move aims to entice consumers with fresh hardware amid a declining PC market strained by shortages in memory chips.
The new MacBook collection includes both MacBook Air and MacBook Pro models, which are vital to Apple’s personal computing division and play a key role in its shift toward custom-designed silicon.
Since shifting from Intel processors to its own M-series chips in 2020, Apple has highlighted notable improvements in performance and battery life, setting its offerings apart from Windows-based PCs.
The MacBook Air models kick off at $1,099 for the 13-inch version, while the MacBook Pro line equipped with the M5 Pro chip starts at $2,199.
Although the Mac accounts for a smaller slice of Apple’s revenue compared to the iPhone, it remains strategically significant, particularly within education, creative sectors, and premium consumer markets.
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