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A numeric phrase combination sparked a frenzy on social media among teenagers in 2025, confusing parents and educators alike — and it has now been officially named Dictionary.com’s “Word of the Year”: 67.
However, even the organization that announced the top word — pronounced “six-seven” rather than “sixty-seven” — admitted its precise meaning remains uncertain.
“Some of you might be annoyed at seeing these two seemingly harmless numbers take on new significance,” Dictionary.com stated as it revealed the winner earlier this week.
They also mentioned that Generation Alpha members might be “smirking at the thought of adults once again struggling to decode your notoriously elusive slang.”
The origin of the term is thought to trace back to “Doot Doot (6 7),” a song by American rapper Skrilla.
Throughout 2025, the use of “67” skyrocketed in schools and online platforms. Its interpretation varies depending on context, tone, and sometimes absurdity, making its meaning fluid and dependent on the situation.
“67” edged out several other contenders for the top spot, including “broligarchy,” “Gen Z stare,” and even an emoticon-themed choice — the dynamite emoji.
The hashtag gained new traction alongside the news of Taylor Swift’s engagement to NFL star Travis Kelce, where it was used as a shorthand for the couple, often called “TNT.”
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