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Trust in News Media Around the World in 2025
1. Nigeria Tops the List with Highest Media Trust
In 2025, Nigeria leads the global chart with an impressive 68% of people expressing trust in their news media. This high level of confidence reflects Nigeria’s efforts to improve media credibility amidst a rapidly evolving digital landscape. Strong community engagement and localized journalism initiatives have contributed to this upward trend, fostering a more informed and trusting public.
2. Scandinavian Countries Maintain Strong Credibility
Finland (67%) and Kenya (65%) continue to showcase high levels of trust in their news sources. Finland’s reputation for journalistic integrity and transparency remains untarnished, bolstered by rigorous fact-checking practices. Kenya’s media landscape has also seen significant reforms, emphasizing independence and responsible reporting, which has contributed to public confidence.
3. European Countries Exhibit Mixed Trust Levels
Denmark (56%), South Africa (55%), Portugal (54%), and Norway (54%) stand out as European nations with relatively high trust in media. These countries have prioritized media literacy programs and regulations targeting misinformation, leading to increased public confidence.
Conversely, countries like Switzerland (46%) and Germany (45%) show only moderate trust levels. While still relatively high, these nations grapple with issues related to media polarization and sensationalism affecting trust.
4. Asia and Oceania: Varied Confidence in News Sources
Hong Kong (52%) and Ireland (51%) display notable trust levels, likely linked to strong regulatory frameworks and diverse media options. India (43%) and Australia (43%) fall into moderate trust tiers, with ongoing debates about misinformation impacting public confidence.
The Philippines (38%) and Malaysia (37%) report lower trust levels, indicating areas where media reforms and fact-based journalism could bolster public confidence.
5. Americas: Trust Widens Gap
Brazil (42%) and Peru (40%) lead among Latin American countries, marking some progress amid challenges with political influence and misinformation. Mexico and Croatia (both at 36%) have witnessed recent efforts to curb misinformation, but trust remains variable.
In North America, the United States (30%) and Canada (39%) reflect a broader skepticism towards mainstream media, driven by political polarization and social media dominance.
6. The Lowest Trust Levels Found in Certain Countries
Greece (22%) and Hungary (22%) have the lowest levels of trust in their news media, largely due to politicized reporting and widespread misinformation. These nations are actively working to rebuild credibility but face significant hurdles.
7. Overall Trends and Challenges
The Reuters Institute’s 2025 Digital News Report highlights persistent challenges to media trust worldwide, poised against rapid technological changes and misinformation proliferation. Countries with strong media literacy initiatives, regulatory oversight, and independent journalism tend to have higher confidence levels.
In summary, trust in news media varies significantly across the globe, with African and Scandinavian countries leading and parts of Europe and North America experiencing skepticism. As the digital landscape continues to evolve, the focus remains on transparency, fact-checking, and reforms to rebuild trust worldwide.
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