Top 20 Best-Selling Whiskies Around the Globe

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The Top 20 Best-Selling Whiskies in the World

In the world of spirits, whiskies have carved out a prominent space in consumers’ hearts (and glasses). The latest figures reveal the best-selling whiskies globally, showcasing both international legends and local favorites. Here’s a look at the top 20 best-selling whiskies for 2023.

1. McDowell’s No.1 – 31.4M

Leading the charge from India, McDowell’s No.1 stands tall with an impressive 31.4 million cases sold. This brand has become a staple in many households across the subcontinent.

2. Royal Stag – 27.9M

Another giant from India, Royal Stag has solidified its reputation in the whisky market with 27.9 million cases sold. Known for its smooth taste and affordability, it has captured a significant share of the market.

3. Officer’s Choice – 23.4M

Following closely is Officer’s Choice, which has carved its niche with an appealing blend of quality and price, amassing 23.4 million cases in sales.

4. Imperial Blue – 22.8M

Next up is Imperial Blue, another Indian whisky with a solid following, selling 22.8 million cases. Its unique flavor profile is favored by many enthusiasts.

5. Johnnie Walker – 22.1M

Landing in the fifth spot, Johnnie Walker represents the iconic Scotch whisky brand. With 22.1 million cases sold, it continues to dominate the international market with its diverse range of labels.

6. Jim Beam – 17.0M

From the United States comes Jim Beam, a household name in bourbon that sold 17 million cases. Its rich heritage makes it a favorite among whisky lovers.

7. Suntory Kakubin – 15.8M

Japan’s Suntory Kakubin made waves across the globe by selling 15.8 million cases. Japanese whisky is renowned for its meticulous craftsmanship, and Kakubin is no exception.

8. Jack Daniel’s – 14.3M

A testament to American whisky expertise, Jack Daniel’s sold 14.3 million cases. Its distinctive flavor and iconic square bottle set it apart, maintaining its loyal customer base.

9. 8PM – 12.2M

8PM Whisky has made it to the list with sales of 12.2 million cases. This Indian brand is known for its smoothness, making it a popular choice among local consumers.

10. Jameson – 12.2M

From Ireland, Jameson also reached 12.2 million cases, showcasing its international appeal. The smooth whiskey is synonymous with Irish culture and has a wide fanbase.

11. Blenders Pride – 10.2M

Blenders Pride, another Indian favorite, recorded sales of 10.2 million cases. Its rich, smooth flavor makes it a popular choice for whisky drinkers.

12. Royal Challenge – 9.6M

Royal Challenge has captured the attention of whisky drinkers in India, selling 9.6 million cases. The brand is known for its smooth and well-balanced taste.

13. Ballantine’s – 8.2M

Ballantine’s from Scotland continues to charm consumers globally, with sales reaching 8.2 million cases. Its varieties offer something for every palate.

14. Crown Royal – 7.7M

Canadian whisky Crown Royal stands strong with 7.7 million cases sold, thanks to its unique mix of flavors and high-quality production.

15. Canadian Club – 6.0M

Another Canadian contender, Canadian Club, has seen sales of 6 million cases. This smooth whisky is known for its versatility in cocktails and sipping neat.

16. Sterling Reserve – 5.5M

Sterling Reserve rounds out the Indian brands in the list, selling 5.5 million cases. It has gained popularity for its rich flavor and competitive pricing.

17. Chivas Regal – 5.1M

On the global stage, Chivas Regal continues to thrive, with sales of 5.1 million cases. Its premium quality and smooth finish have won it numerous awards.

18. Grant’s – 4.4M

Grant’s whisky, another Scottish staple, sold 4.4 million cases and remains a favorite among many whisky enthusiasts looking for quality at a good price.

19. William Lawson’s – 3.4M

With 3.4 million cases sold, William Lawson’s has carved its niche, especially in markets that appreciate blended whiskies.

20. Dewar’s – 3.3M

Finally, Dewar’s, another well-known Scottish brand, rounds out the list with 3.3 million cases sold. Its smoothness and rich history keep consumers loyal.

Highlights and Market Insights

Indian brands dominate the market, with eight representatives in the top 20.
The alcohol market in India is projected to double from $56 billion in 2024 to $112 billion by 2034, reflecting a growing interest in spirits.

These statistics underline the diverse landscape of whisky, blending traditional craftsmanship with modern tastes. As the market continues to evolve, it will be exciting to see how these brands adapt and innovate in the coming years.