74% Prioritize Price in Hotel Selection: Amenities Vary by Type

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Understanding Hotel Selection Preferences Among Travelers

Traveling is not just about reaching a destination; it is about the experiences along the way, including where you stay. The choice of hotel can significantly influence a traveler’s experience, making hotel selection a crucial part of the journey. Based on Deloitte’s summer travel survey, it’s clear that while price reigns supreme in the minds of many travelers, preferences for amenities vary widely depending on the traveler’s situation. This blog explores these variances in detail.

The Price Factor: Leading the Way in Hotel Selection

Why Price Matters Most

Price is often the first consideration for travelers when selecting accommodations. In an era where travel budgets can be constrained, many seek out the best deal. This is especially true for budget-conscious travelers who prioritize affordability over luxury.

Budget Limitations: Travelers often have set budgets which dictate their choices in accommodations. A significant amount of research commonly shows that individuals are gaining more value from their money by choosing lower-priced options without compromising on basic needs.
Value for Money: A low price does not only mean affordability; it can also imply better deals on amenities. Many travelers base their decisions on what they can afford versus what offers the most value, resulting in an increased focus on price.

Amenities: A Divided Preference

Though price often takes precedence, how travelers prioritize various amenities reflects their unique needs and preferences.

Families: Space and Water Activities

For family travelers, comfort and space are paramount. According to the survey findings, these travelers show heightened concern for room size and the availability of water activities.

Importance of Room Size: Families need larger rooms to accommodate multiple family members, thus prioritizing hotels with spacious accommodations. This concern often outweighs the mere cost.
Water Activities Appeal: Children love water-related activities, making hotels with pools, beaches, or water parks highly desirable for families. Such amenities can transform a stay into an unforgettable family vacation.

International Travelers: Activities and Nightlife

International travelers have distinct priorities that set them apart.

Access to Activities: For this demographic, the possibility of engaging in local activities is crucial. They typically prioritize hotels that offer easy access to cultural experiences, tours, and local attractions.
Dining and Nightlife Options: Access to quality restaurants and vibrant nightlife assumes greater importance for international travelers. They are often seeking experiences that showcase the local culture, food, and entertainment.

The Importance of Local Information

Travelers Researching Before Booking

With the rise of online travel reviews and social media, prospective guests conduct extensive research on hotels prior to booking.

Customer Reviews: Today’s travelers are more inclined to check reviews and feedback from previous guests, focusing on amenities and overall experiences rather than simply price.
Social Media Influence: Instagrammable locations and enticing visuals often influence travelers who seek unique experiences over just cost-effective options.

Conclusion

Through this exploration of traveler preferences based on Deloitte’s data, it’s evident that while price remains a dominant factor in hotel selection, the type of traveler significantly influences their priorities when choosing accommodations. Families often seek larger spaces and family-friendly facilities, while international travelers favor access to local activities and dining experiences. Understanding these varying preferences can be beneficial for both travelers and hotel operators.