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Hu Boxián emphasizes that vivo’s entry into mixed reality (MR) isn’t driven by a desire to chase the hottest trend. Instead, the company sees hardware experiences as the foundation for a healthy and sustainable ecosystem. According to Hu, delivering quality hardware is crucial for establishing a positive feedback loop where excellent user experiences lead to broader adoption and ongoing innovation.
He pointed out that vivo’s focus remains on creating practical, user-friendly MR devices that enhance daily life rather than jumping onto fleeting technological waves. Hu stressed that building a robust hardware experience is about more than just cutting-edge gadgets; it’s about developing a seamless and immersive interface that encourages users to embrace the technology fully.
By prioritizing core hardware capabilities, vivo aims to lay solid groundwork for its MR ecosystem, ensuring that subsequent software enhancements and service integrations proceed smoothly. Hu believes that such a strategy will ultimately foster a stable, expanding environment where hardware and software work hand-in-hand to serve consumers’ evolving needs.
In essence, vivo’s approach to MR reflects a long-term vision: invest in genuine hardware quality first, cultivate user trust, and watch as a vibrant, sustainable ecosystem naturally takes shape. Hu’s insights underscore the company’s commitment to technological integrity and user-centric innovation, viewing hardware experience as the key to unlocking the full potential of MR technology.
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