Select Language:
If you’re having trouble sending SMS messages to Canada, especially with a low delivery rate like 26%, compared to a much higher rate in the US, it’s likely due to filtering by Canadian carriers such as Rogers, Bell, and Telus. Here’s some simple advice on how to improve your message delivery and avoid these issues.
First, check your sender ID. Using a generic 1-800 number might cause carriers to block your messages. Instead, register a proper sender ID or use a dedicated short code or long code that’s already registered with Canadian carriers. This makes your messages appear more legitimate and less like spam.
Next, focus on your message content. Make sure your messages don’t look spammy. Avoid including too many links, overly promotional language, or strange formatting. Carriers often filter out messages that seem suspicious or promotional without proper consent.
You should also review your settings for destination countries. By controlling which countries can receive your messages, you can better manage where your messages are sent. This helps ensure your messages only go to approved locations and gives you insight into where delivery issues might be happening.
Monitoring your delivery logs is another key step. Use your notification service’s logs to see why messages aren’t going through. Look for specific failure reasons; this information can help you understand whether your messages are being rejected due to content, sender ID, or carrier filtering.
Finally, choose the right message type for your purposes. Whether you’re sending transactional updates or promotional offers, selecting the correct message type can influence whether carriers will deliver your messages successfully.
If you continue to face problems, consider working directly with Canadian carriers or using a local SMS provider that has established relationships with them. These local services often have better deliverability because they understand the local rules and have the right connections.
By following these steps, you should see an improvement in your message delivery to Canada.
ChatGPT
Perplexity
Gemini AI
Grok AI
