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Digital Phablet – Sydney Sweeney dazzles fans while promoting her SYRN lingerie collection.
Sydney Sweeney wowed her followers with her recent Instagram photos, showcasing her wearing pink mini shorts, part of her new lingerie brand, Syrn. Fans went wild over the snapshots, flooding the comment section with praise and compliments. The post also included a message from the actress, announcing when followers could start shopping for the collection early.
Sydney Sweeney shines in pink shorts
Take a look at Sydney Sweeney in pink mini shorts in the 10th and 11th images of her Instagram post below:
The photos capture the 28-year-old posing outdoors—one on top of a red lawnmower in a garden, and another outside a home with a window and nearby walls framing her shot. Her blonde hair flows in gentle waves, adding to her glamorous look. Sweeney is also seen in other images wearing various underwear sets, each showcasing different styles.
As of now, Sydney Sweeney’s post has accumulated 1.6 million likes. Fans responded enthusiastically, with comments such as “Beautiful, beautiful, beautiful,” “Such a babe,” and “She is simply divine.”
Just days after its debut, Sydney Sweeney’s lingerie brand, SYRN, is already breaking records, with the “Seductress” collection selling out almost immediately and pieces vanishing shortly after hitting the shelves. For SYRN, lingerie is meant to empower consumers to choose it for themselves rather than hide it under clothing. The brand emphasizes inclusive sizing, offering bras in 44 sizes, from 30B to 42DDD, along with “sister sizing” and “enhanced sizing.”
With the “Seductress” line sold out, Sweeney has teased her next project. The collection features four signature “personas”: the “Seductress,” the “Romantic,” the “Playful,” and the “Comfy.” Early access for the “Romantic” category kicks off on February 4 at 8 a.m. PT under the theme “Somewhere Only We Know.”
In a recent Instagram post, Sweeney shared the news, writing, “Somewhere Only We Know,” and added, “The first drop from the Romantic collection drops on 2/4/26 at 8 a.m. PT for early access.” Meanwhile, Hypebeast linked the quick sellout to a promotional stunt—an attention-grabbing display of lingerie on the Hollywood Sign prior to the launch, which helped generate buzz online before the collection officially went live.
Fans quickly recognized Sweeney’s clear vision for her brand during its first week, and purchasing began immediately. If the “Romantic” release follows the same pattern as “Seductress,” early access may be the only way to secure pieces before they sell out again.
In summary, Sydney Sweeney’s lingerie brand, SYRN, is gaining remarkable momentum, with the initial collection selling out swiftly. The brand aims to promote lingerie as a choice-driven wardrobe essential, with inclusive sizing options that prioritize every body type. The upcoming “Romantic” collection is highly anticipated, with early access beginning soon, driven by strategic marketing, including viral campaigns involving the Hollywood Sign. Fans recognize her purposeful direction, and early sales suggest this is just the beginning for SYRN’s success.
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