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Sydney Sweeney grabs attention with her bold nude lingerie campaign.
When Sydney Sweeney announced the launch of her new Syrn collection on Thursday, she embraced the girl-next-door look by showcasing the peekaboo lingerie trend. The actress, known for her role in The Housemaid, celebrated her fourth lingerie line by revealing a pair of plunging, double-layered underwear, adding a flirtier edge to the “Comfy” collection.
In promotional images shared exclusively with InStyle before the launch on February 26, Sweeney styled her look with a plunging cotton bra layered over a white low-cut cotton bra, creating a peek-a-boo effect that looked effortlessly cool. Photographer Jess Wasson captured a shot of the Euphoria star in a black Syrn bra over a white one, blending the styles in a fashionable way. Her bottom half also adhered to the theme, featuring high-waisted black Syrn panties with a white pair layered beneath.
As a playful touch, Sweeney shared a black-and-white collage displaying different ways to style the exposed underwear trend, highlighting various views of the white bra underneath her black one.
The actress recently swapped her platinum blonde bob for darker hair—hair rooted in a deep brown with light golden “bronze” highlights that brighten her complexion. Her makeup was minimal and fresh-faced, showcasing freckles across her sun-kissed skin, soft black eyeliner, and matte peach lips and cheeks, contrasting with some of her more glamorous past looks.
In other promotional images, Sweeney posed in a seamless tank top and underwear set available in nude, white, and black shades.
The star has been utilizing her acting talent to embody different seductive, romantic, and playful personas within her brand campaigns. Her latest outing was on February 9, when she sported peekaboo panties paired with loose, low-rise pants and an unbuttoned bright blue shirt revealing her Syrn boxers. She completed the look with a platinum blonde blowout and sleek white pointed-toe shoes.
Sweeney continues to merge her fashion and acting careers, showcasing her versatility and bold style choices.
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