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Digital Phablet – Hande Erçel illuminates Paris as Nocturne launches its new campaign.
Also read: Serenay Sarıkaya, Hande Erçel, and Afra Saraçoğlu as TV’s powerful legal women
Nocturne revealed its latest season advertisement featuring Hande Erçel during an exclusive dinner in Paris. Only select guests had the opportunity to view the campaign for the first time. The evening exuded a distinctly Parisian ambiance, with soft lighting, tasteful decor, and a warm, intimate vibe that showcased the brand’s elegant approach for the upcoming season.
The highlight of the night was the campaign video, filmed across several iconic Parisian locations. It beautifully blends Hande Erçel’s innate charm with the timeless elegance of the city. Her vibrant energy combined with Paris’s historic streets and architecture creates a visual that embodies modern femininity and effortless sophistication. Early feedback from attendees was overwhelmingly positive, praising the refined aesthetic and the perfect harmony between the star and the cityscape.
According to the film, Nocturne’s new season emphasizes sleek lines, bold shapes, and a fusion of contemporary luxury with subtle elegance. Erçel stands as the face of the campaign, embodying the confident, modern woman that the collection aims to represent. Attendees remarked that the video effectively sets the tone for Nocturne’s fresh fashion direction.
Many of the prominent figures from the fashion and lifestyle worlds attended the private showcase, including Aslı Şen, Dila Tarkan, Hande Gülşen, Mihre Mutlu, Naz Göktan, İlknur Cengiz, and artists Raisa & Vanessa Sason. Their presence added an exclusive, intimate atmosphere, and the positive reactions to the film and the event were widespread.
Discussions among guests centered on Nocturne’s evolving style and the artistic impact of the Parisian shoot. The decision to unveil the campaign in such a private setting underscores the brand’s intent to forge deeper connections within the fashion industry. Guests also enjoyed a preview of the upcoming collection ahead of its official release.
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As the campaign continues to generate buzz, it’s clear that Nocturne is gearing up for a more sophisticated, global phase, blending cinematic style with cutting-edge fashion trends. With Hande Erçel leading the charge and Paris as her backdrop, the brand seems poised to make a significant impact on the international stage.
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