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Digital Phablet – Influencer Adna Rovčanin-Omerbegović passed away on September 15 at the age of 26.
The Bosnian newspaper Dnevni Avaz reported that she married her spouse on September 13 at Hotel Hollywood in Ilidža, a town in Bosnia and Herzegovina. However, she fell ill immediately after the wedding celebrations. According to the report, Rovčanin-Omerbegović was rushed to a nearby hospital, where she tragically passed away two days later.
Sources indicate that she owned a beauty salon in Sarajevo, the capital of Bosnia and Herzegovina. She leaves behind her husband, four sisters, her mother, father, and numerous extended family members.
Hundreds gathered at Bara City Cemetery for her wake, as videos shared by the Bosnian news outlet Crnu-Hronik reveal.
There were many present at her funeral, including family, friends, neighbors, and residents of Sarajevo, all there to pay their respects and share in the grief. Her friends described her as someone who always enjoyed helping others, working as a nurse at the Old City Health Center in the Stari Grad district. Makeup was her second passion—a hobby she loved and practiced for herself. A prayer (Tevhid) was recited at her funeral in the Kobilja Glava mosque.
The tragedy deeply moved the public, especially as Adna had married Faris just two days prior to her passing. Many expressed their sorrow, saying, “You were with us yesterday, and now we bid you farewell. Rest in peace, dear Adna.” Others wished her eternal happiness in Jannah and strength for her family during this difficult time.
Known for her radiant smile, cheerful nature, and dedication to her work, the large turn-out at her funeral demonstrated the significant impact she had on those around her.
A close friend of the late influencer shared that “Adna always loved helping others, which is why she dedicated her professional life to the Old City Health Center as a nurse.” He added, “Makeup was her passion and a hobby she enjoyed for herself.”
Though her social media accounts were deactivated after her passing, her wedding photographer took to Instagram Stories to honor her memory, describing her smile as the “most beautiful” they had seen.
In past posts, the photographer had shared images of Rovčanin-Omerbegović and her husband, Faris, before their wedding.
A tweet from Died Sudden reported that Adna fell into a mysterious coma during her wedding night after becoming severely ill at the reception, and she passed away two days later. The tweet also mentions that over half of Sarajevo’s population had followed her story as of early 2022, reflecting her prominence in the community.
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