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The weekend saw significant fluctuations in Google search rankings, sparking considerable discussion within the SEO community. While some tools indicate these big shifts, others show less dramatic changes. Many are questioning whether Google’s recent confirmation of core updates signals an end to such fluctuations.
This volatility coincides with ongoing delays in Search Console reporting, which has persisted for several weeks. The last notable reporting on ranking swings was in early December, with previous major updates occurring around late November, including a particularly impactful one just before Thanksgiving. Prior to that, updates were noted in mid-November, early November (dubbed the Movember update), around Halloween, and multiple times in October.
It appears that Google is no longer issuing frequent core update confirmations, and the pattern of updates has been less consistent this year.
Within industry forums and discussions, some observations include:
– A noticeable decline in traffic from Google, prompting competitors to gain more market share across different analytics tools.
– Reports of substantial drops, sometimes down to 25%, while other sources note significant increases in sales on platforms like Amazon.
– Anecdotal accounts of email spam increase over the weekend, with some days experiencing multiple spam messages.
– Overall sentiment points to a chaotic and downward trend in search traffic, with occasional brief signs of recovery that ultimately fade.
Various tracking tools are reflecting this turbulence, including:
– Advanced Web Rankings, showing sharp changes in rankings.
– SimilarWeb, indicating shifts in search visibility.
– Zutrix and Wireboard’s aggregator, plotting algorithm volatility.
– SEMrush and Algoroo, both illustrating notable ranking swings.
– Mozcast and Wincher, displaying fluctuating volatility levels.
– Mangools, Accuranker, Data For SEO, SERPstat, Sistrix, and CognitiveSEO, all capturing the ongoing swings in search rankings.
The consensus among users is that search engine ranking volatility remains high, and many are eager to see how this develops further. Discussions about these recent trends are actively ongoing in SEO forums and communities.
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