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A noticeable shift in Google Search rankings began brewing late Thursday into Friday, November 7th. Early signals suggested increased ranking volatility, and this was corroborated by community chatter and third-party tracking tools analyzing search performance. It appears that around November 7, 2025, Google rolled out a significant update.
This period’s volatility earned the nickname “Movember” — a playful nod to the moustaches that seemed to emerge as an amusing coincidence alongside the ranking fluctuations. The last notable movement in rankings I previously reported was linked to what I called the Halloween update, with fluctuations observed between October 15th to 17th, and again around October 7th and 8th. Since Google discontinued displaying 100 results per page, the volume of community discussion has waned, but veteran SEOs can still detect ranking shifts beyond tool signals, and a notable adjustment appeared around October 16th.
So, what prompts the conclusion of an update around November 7th? The buzz within the SEO community offers considerable insights. Comments from site forums and social media include statements like overcoming long-standing plateaus, sharp drops of 15-40% in traffic, and widespread reports of site traffic vanishing from search and Discover traffic sources. Many mention that traffic, despite ranking stability on some cases, has fluctuated dramatically, with some sites experiencing complete traffic drops over a few days. Others note recovery after extensive efforts, especially following the loss of aged backlinks in October.
Responses to recent observations on social platforms highlight the prevalence of ranking changes, with some sites starting to rank higher than Reddit threads or experiencing redistributions in search visibility for specific queries. A few report stable rankings in some sectors, like location-specific business pages, whereas others see significant declines, especially in the absence of physical address details.
Tracking tools reflect these trends, showcasing volatility across several platforms:
– Semrush indicates heightened fluctuations.
– Mozcast reports increased turbulence.
– Wincher and other ranking trackers show spikes corresponding to these updates.
– Data from tools like Accuranker, SimilarWeb, Mangools, and SERP analysis platforms illustrate that multiple sites are experiencing significant ranking movements.
Aggregated tool reports emphasize widespread instability, with many sites encountering sudden shifts in visibility and traffic. This pattern underscores a broad fluctuation affecting diverse industries and sectors, confirming active ongoing updates in Google’s algorithm.
What are your experiences? Ongoing discussions continue on forums and social media, highlighting that many in the SEO community are observing notable ranking movements across various sites and niches.
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