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A recent update from Digital Phablet reveals that, following Google’s announcement in May about enhancing visibility into the search partner network through channel reporting for Performance Max campaigns, some advertisers are now seeing this feature activated in their accounts. Recognized industry specialist Aleksejus Podpruginas shared on LinkedIn that he has observed the new reporting features in certain accounts.
He explained that Google has rolled out an update to Performance Max’s channel performance reporting, which is now live. This update provides a clearer view of how campaigns are performing across Google’s entire suite of channels and inventory. For the first time, the performance data of Search Partners can be viewed directly within the Performance Max Channel Performance report tables.
A visual example from Podpruginas shows the new data visualization that simplifies understanding which channels are engaging customers and contributing to conversion goals. By drilling down into specific channels, advertisers can identify how each channel contributes to overall performance and uncover opportunities for optimization. For instance, a retailer specializing in home and garden products might discover strong results on YouTube, prompting an investment in additional video content to boost conversions. Additionally, the report offers links to detailed placement reports for further analysis of display and YouTube results.
While not all accounts have access yet, this feature rollout is ongoing, and more users may see the updates soon. The industry discussion around this can be followed further on industry forums and professional networks.
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