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Google has issued a new guidance document addressing the issue of negative review extortion scams targeting Business Profiles. The document clarifies what these scams involve, how business owners can report them, what to expect during the process, and crucially, what actions should be avoided.
Review extortion scams have been a recurring problem on Business Profiles, often involving an abrupt surge of one- and two-star reviews followed by a scammer demanding payment, goods, or services in exchange for removing the negative feedback. Google emphasizes that such conduct is a severe violation of their policies and shows their active efforts to combat it.
While Google’s review moderation systems catch most suspicious activity, they advise merchants to stay alert and proactive in identifying and reporting suspicious behavior. If signs of extortion are detected, quick action is essential to protect the business.
The recommended steps include refraining from engaging with or paying the scammers, as this might encourage further attempts without guaranteeing review removal. Business owners should also avoid trying to resolve the issue independently by offering money or services. Instead, they are advised to compile all related evidence promptly—such as communications and any other pertinent proof—and use the designated reporting form provided by Google.
Once a report is submitted, Google’s team conducts a thorough investigation and informs the business about the outcomes. Due to privacy considerations, specific details of the investigation are not disclosed, but Google reassures that maintaining the integrity of Business Profiles and reviews remains a top priority.
Further details and guidance are available through the official support channels, ensuring businesses can take appropriate steps to safeguard their online reputation against these scams.
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