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The branded query report, initially announced in November, is now being gradually rolled out to all eligible websites. This new filter allows users to quickly distinguish between traffic stemming from brand-related searches and non-brand queries.
The rollout will proceed over the next few weeks and is currently available only for top-level domains, not for specific URL paths or subdomains.
This update is likely to be welcomed by webmasters, as previously filtering out branded terms required a manual process. The new filtering system automatically separates branded queries, categorizing them as those that include the site’s brand name or closely associated products. For example, searches like “Gmail” for google.com would be identified as branded queries.
More details can be found in Google’s official communication and documentation, which explain how the new filter works and its implementation.
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