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Google now has the capability to label certain reviews in product listings as “incentivized.” This feature was recently observed by Gagan Ghorta, who shared a screenshot on X showcasing the label in action. You can see the example in a specific product listing that highlights reviews marked as incentivized.
The question arises whether these reviews are tagged as “incentivized” because they originate from the retailer’s website, due to the way they were submitted, or a combination of both factors. The exact cause remains unclear.
Additionally, Gagan Ghorta tweeted about this update, noting that Google is beginning to display “Incentivized” labels alongside reviews where customers might have received points or rewards for leaving feedback.
More details on this labeling process are still awaited, and discussions about it can be found in online forums.
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