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Digital Phablet reported on Friday that the Google Ads team is experiencing delays in reviewing and approving developer token applications. This slowdown is due to a surge in interest from the developer community seeking access to the Google Ads API, with a noticeable increase in application submissions, according to the company.
Google explained that this heightened demand has extended the review times for these requests. The company is aware of the backlog and has brought on additional reviewers to process applications more efficiently. Some applications have even been expedited, so some users may already see their approvals coming through.
For those wondering whether to update or upgrade their access, Google provided further guidance in a detailed blog post. If you’re waiting for a response from Google, you’re not alone—efforts are underway to clear the backlog and improve processing times.
Discussions on forums reflect ongoing conversations about the delays and how users are coping with the wait.
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