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Google appears to be testing the display of call assets within Vehicle Ads on Google Search. This feature allows users to directly call the dealer or seller from the ad, similar to call options found on other types of ads.
After thorough research, there are no prior mentions or screenshots of this feature, indicating it may be a new or experimental rollout.
Thomas Eccel recently highlighted this development, noting that Google is now showcasing Call Assets directly within Vehicle Ads. This enhancement facilitates immediate phone contact with dealerships, potentially leading to quicker lead generation. Eccel considers this change significant for automotive advertisers, though opinions on how impactful it is may vary.
A screenshot shared by Eccel demonstrates what these Vehicle Ads with call assets look like. The visual confirms the presence of a call button or icon enabling direct contact.
All of Eccel’s branding has been preserved in the shared information.
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