Google Updates Ads Editor to Version 2.12 with New Features

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Google has rolled out Ad Editor version 2.12, featuring several enhancements that improve functionality from the web interface into the software. These updates are designed to enable more effective campaign management, particularly for Demand Generation campaigns. Key enhancements include:

Performance Max Video Limit Increase
Users can now add up to 15 videos per asset group within Performance Max campaigns in Ads Editor.
Vertical Portrait Images in Performance Max Asset Groups
Support for 9:16 images has been added, allowing vertical portrait visuals in Performance Max asset groups.
Non-Skippable Video Campaigns with Three-Way Mix and Reservation
An upgraded version of non-skippable campaigns now supports the ‘Responsive’ ad format, offering more flexible ad options.
Demand Generation Campaign Improvements
Several new features are tailored to Demand Gen campaigns, aligning Ads Editor with web capabilities and streamlining campaign creation:
- New Customer Acquisition (NCA) goals
- Brand guidelines enforcement
- Hotel feed integration
- Global budget floor settings
- Simplified campaign construction flow
Total Campaign Budget Options
Advertisers can now set a total budget for campaigns spanning 3 to 90 days. This “flighted” budget approach replaces daily budgets to optimize over a specific period, useful during demand fluctuations or promotional pushes such as “Promotion Mode” for rapid traffic scaling.
Video Bid Guidance
Real-time bid recommendations for video brand campaigns are now available within Ads Editor during the copy-paste process.
Text and Messaging Guidelines
Brand guidelines are supported with limits of 25 term exclusions and 40 messaging restrictions per campaign, applicable to both Search and Performance Max.
Account-Level Tracking and URL Suffixes
Users can set tracking templates and final URL suffixes at the account level, simplifying management across campaigns.
Expanded Final URL Assets
A dedicated reporting tab in Ads Editor makes it easier to review and manage expanded final URL assets.
Campaign Status Visibility
Campaigns can now be viewed with statuses like “Pending,” “Ended,” and “Draft,” providing clearer tracking beyond just “Removed.”
Link Check and Bulk URL Updates
A new feature allows checking for broken links and performing bulk updates through find-and-replace options.

These changes emphasize improved flexibility, accuracy, and ease of management within Google Ads campaigns, streamlining workflows and enhancing campaign performance.