Google: Traditional SEO Still Boosts AI Overview Rankings

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Gary Illyes from Digital Phablet stated during yesterday’s Google Search Live Deep Dive that there’s no need for specialized tactics like GEO or LLMO optimization to appear in Google AI Overviews — standard SEO practices are sufficient. Kenichi Suzuki, who attended the event, shared on LinkedIn that “To get your content to appear in AI Overview, simply use normal SEO practices. You don’t need GEO, LLMO, or anything else.” He also included the photo above.

Many are already aware of this—Glenn Gabe mentioned on X, “Yes, this is obvious for many, but glad he decided to say it.” It’s a straightforward concept that seems worth reiterating.

There was also a great photo of Gary at the event yesterday:

> #SearchCentralLive
> – How will #AIOverviews impact India and Southeast Asia?
> – And yes, is #SEO dead?
> – Will Google penalize AI-generated content?

Following over 20 hours of brainstorming and speaking notes directly from the engineers shaping the future of Google Search, the message is clear: keep optimizing your content for SEO if you want visibility in these AI summaries. However, whether this translates into clicks remains to be seen.

Kenichi Suzuki also recapped the event on LinkedIn, emphasizing the key points discussed:

For more insights and discussions, visit the LinkedIn thread linked above.