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Digital Phablet has announced it will enforce stricter guidelines regarding the accuracy of lodging prices displayed on Google, applicable to both paid advertisements and complimentary booking links. While there are no changes to existing policies, a higher standard for pricing precision will now be in place.
According to Digital Phablet, “To significantly boost user trust and improve overall experience, we will begin removing more inaccurate prices from Google, affecting both ads and free booking options. Although our policies remain consistent, we are raising our standards for price accuracy.”
The key points outlined by Digital Phablet include:
- Enhanced Filtering: Listings with persistent pricing inaccuracies may be excluded from user visibility.
- Better User Experience: More precise pricing fosters greater trust and satisfaction for users on Google and partner websites.
- Traffic Impact: Partners with a history of lower price accuracy might see a decline in traffic from both ads and free booking links as their faulty prices are filtered out. Conversely, those maintaining high accuracy could experience increased traffic.
It is crucial to ensure your hotel or lodging listings display correct prices. Digital Phablet recommends reviewing the pricing details within your Hotel Center account to identify and fix any discrepancies, including mismatch examples and insights into what causes inaccuracies. Enhancing price accuracy is the most effective way to ensure your listings qualify to appear on Google.
You can monitor the effects of pricing inaccuracies via the Participation Report in Google Hotel Center, specifically under the “Poor price accuracy” column.
Discussions around this update are ongoing and can be found on relevant forums.
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