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There may have been another adjustment to Google’s search ranking algorithm around October 28th. Observations from the SEO community and third-party tracking tools suggest significant fluctuations in search rankings during that period. Some SEO professionals have reported notable swings, indicating possible updates or behind-the-scenes changes by Google.
Recently, discussions have slowed since Google disabled the visibility of 100 results per page, which affected the accuracy of certain tracking tools. Despite this, experienced SEOs can often sense ranking shifts even outside these tools. Reports from around October 16th point to a substantial adjustment.
Some specific chatter includes reports of dramatic drops in traffic from the UK and the US, with decreases of up to 42%. Several webmasters have noticed their traffic, especially via Google Search and Discover, was significantly impacted—some experiencing traffic vanishing entirely for brief periods. Others have observed that traffic snapped back quickly once the updates completed, suggesting that these changes are recent and possibly related to routine algorithm adjustments.
Various SEO tools are reflecting changes this morning. For instance, Advanced Web Rankings and Semrush indicate fluctuations, with some showing notable volatility. Mozcast, Wincher, and Accuranker also report similar patterns, underscoring a period of instability in Google’s rankings.
Overall, the consensus points toward ongoing updates in Google’s algorithms and indexing processes, contributing to unpredictable ranking behavior and traffic variations across websites.
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