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There’s been a lot of buzz lately about Google Search fluctuations. The chatter within the SEO community is intense right now. We’ve covered extensively the impact of the Google June 2025 core update and the subsequent shifts — and it seems this turbulence hasn’t settled down yet.
Are Google’s unconfirmed ranking updates still happening? It appears that the recent volatility might even surpass what was observed during the official updates.
The June 2025 core update kicked off on June 30th and concluded early on July 17, 2025. Despite its official end, search volatility persisted well beyond that, remaining high through today. Initially, right after the update, there wasn’t much noticeable fluctuation. However, on July 2nd, significant movements began, and by July 10th, reports surfaced about partial recoveries from earlier updates, although not universally. Even over two weeks later, the unpredictability remains persistent, with search results constantly shifting.
Monitoring Tools for Search Volatility
Various third-party tools have been tracking these changes, with a notable spike in activity around July 31st and into August 1st:
Additionally, Wiredboard offers a consolidated report that combines data from all these tools, providing a comprehensive view of current search fluctuations:
Industry Discussions and Community Sentiment
The conversation has also ramped up on various forums. On one popular community platform, users have shared observations such as:
Experiencing massive shifts in search rankings today. Anyone else noticing this? Sites hit by June’s update seem more affected.
Traffic patterns are reverting to previous lows in the UK. It’s not following the pattern from June, but rather mimicking the decline seen from late June through July. However, there have been short-lived spikes, resulting in brief bursts of increased visibility and inquiries, only for the traffic to revert again.
Google has been removing large numbers of backlinks from sites — thousands in total. The links are still active, but Google isn’t counting them anymore.
After a few tough days, things seem to be stabilizing somewhat. Traffic is picking up, though some content areas see drops, possibly due to AI influences. The shopping sector remains unpredictable: hectic one day, quiet the next. It’s enough to stay afloat, but not thrive.
Overall, traffic remains inconsistent, with some days showing notable drops and others rebounds, often driven by bot activity rather than genuine user engagement.
Search behavior continues to be highly unpredictable, leaving many SEOs scratching their heads as Google’s search landscape shifts rapidly and seemingly without pause.
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