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A recent comment from Google’s John Mueller highlights the tendency of some SEO content to be more about ticking boxes than providing real value. He describes such material as “digital mulch,” implying it’s just filler designed to boost search rankings rather than truly engaging or helpful. Mueller pointed out that if a blog is created solely for ranking purposes, it’s only a matter of time before it becomes irrelevant.
This remark was made in response to an article titled “Blogging Is Dead. Long Live the Blog,” which discussed the evolution of blogging. Mueller emphasized the importance of writing with the spirit of a living, breathing blog, noting the common formula: posts over 1,500 words, multiple internal links, strategic subheaders, and often, a handy infographic. Despite these tips, he dismisses much of that SEO-focused content as “digital mulch,” emphasizing that creating content purely for search engines is unsustainable.
Mueller’s candid words serve as a reminder to prioritize genuine value in content creation, rather than relying on superficial tactics aimed solely at ranking.
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